The Zimbabwean Perspective

A look at our lives and the tech we use in them

Editorial

AI vs Creatives: The first victims of AI taking jobs?

Well, didn’t think this would be the first wall to fall….

Artificial Intelligence. AI. Kind of sound like I’m referencing an old Steven Spielberg movie here but chances are if you’re reading this you know what AI is and have been reading about it for the past 10 years or so as the world has gotten simultaneously hyped and frightened about it. In the past decade we’ve gone from realizing some of the dreams we saw on TV like JARVIS from Iron Man can actually exist, then got scared soon after because we thought Skynet from Terminator could happen, then finally calmed down a little to realize Skynet was (probably?) a ways off, but AI taking our jobs is probably the thing we should be scared about. And which jobs will those be? Manual labor workers in factories? Basic accountants? Secretaries? Doctors even? All probably fair game, but turns out one specific profession is seemingly indirectly getting into a tight spot because of AI: Artists and creatives. 
Now if you’ve watched the MKBHD video above, you’ll realize one key thing: AI has gotten really good at a) basic human interaction and creative actions e.g. starting a conversation, explaining a concept or writing an essay and b) outright creating artistic works of it’s own, due to multiple AI engines studying artistic works of people and basically creating an idea of what art actually is. It sounds a little scary, and that’s because on some level it is. In fact the first 2 minutes of that MKBHD video was literally written by an AI, not a bot of script he wrote himself, so clearly this stuff isn’t as theoretical as it used to be. In fact more and more these currently experimental AI tools become more capable. And while even in this MKBHD video their error rate is brought up, it’s clear that in a year or two some of these errors won’t really be a factor, and thus , that brings up one specific issue : If AI can write a lot of stuff for you, is the need for writers going to be as high? Right now a lot of people are hired remotely to be content writers for websites, corporate or creative, and yet it’s clear that even the early stages of AI like ChatGPT can create work that seems a lot like theirs (albeit with some need for editing). This wouldn’t necessarily mean a company is eradicating it’s content writing team in a year or so, but if it can shrink that team from 5 writers to maybe 2 being backed by AI, will it not bother to?
This existential threat is even more apparent to artists, with the past 2 months having social media full of pictures from apps like Lensa AI , Prisma, Wonder and so forth. All these apps essentially create art portrait-eque renditions of people’s faces, and everybody loves them for that. However as the video also explains, the AI behind these apps has definitely learnt it’s artistic style from essentially messing a bunch of people’s artistic works and then using those to create these pictures, which is basically copying someone’s work and repurposing it for another project. As you can imagine, artists aren’t pleased with this, especially since a lot of this work actually has some artists signatures copied onto it. And their anger is definitely understandable. Once upon a time we considered art to be this hard-to-define, innately human talent that some people have and some people just don’t, and yet here we have what’s essentially a computer deconstruct pure human talent to a few numbers, patterns and a series of angles, color codes and polygons in and producing what’s virtually the same level of quality. It makes one wonder if there’ll even be professional artists in the next few decades, or rather if the ones that are there will be paid as much when even the average joe can pay something like DALL-E to create anything from a self portrait to a movie poster. It seems AI can put even creativity, or rather the viability of creativity as a source of income , at a risk, and this definitely would put anyone in this field at risk.
And it’s not just artists either. Every creative seems to suddenly have some level of threat due to AI. Whether it’s music producers realizing an AI algorithm can figure out a catchy beat faster, YouTubers realizing that virtual YouTubers/V-tubers can pretty much address their audience well enough even with their currently clunky implementation, or photographers realizing one dude with a Pixel or an iPhone can match you in about 60% of shots unless you really start using the tricks you learnt in photography school. AI is making it easier for the average due to start creative endeavors yes, but it’s also outright lessening the significance of creatives in the first place, often by studying and stealing from their work too. Calling it unfair seems like an understatement. If anything it’s likely some of the issues caused here will have to be addressed, especially if they steal from people’s hard work. Whether that will happen anytime soon is the question. But hopefully the answer is yes.

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