Sony needs to stop seeming like it’s a step behind Microsoft as far as the PS5 and Xbox Series X are concerned.
If we were in charge we might do something about it…..
We’ve been covering the PS5 and Xbox Series X for a few months now. Despite all the disruptions and uncertainty the world is going through due to COVID-19, these game consoles seem to be unhindered and undeterred in their production and release aimed for the end of this year, showing just how important both these products are to their respective companies. Which is why we can’t help but notice that when it comes to owning the hype and publicity surrounding these next generation gaming machines, it seems Microsoft and its Xbox Series X are definitely a step ahead of Sony , and Sony might need to get it’s act together as far as that’s concerned.
Now we already alluded in our previous article about the Xbox Series X how Microsoft has essentially made its console the face of next generation gaming. Since December of last year the gaming and tech community have essentially been fed scoop after scoop of the Series X, creating a feedback loop of Microsoft essentially making gamers excited about it’s upcoming console while giving them just enough information to keep them interested and asking for more of it. The Series X is essentially etched into the mind of every console gamer, whether they’ll ever buy it or not, while the PS5 seems like it’s come and go for most people, fading in and out of their collective consciousness except when either Sony does make an announcement, and that announcement getting trumped by a Microsoft one most times. Microsoft currently owns the collective mindshare of a lot of gamers right now, and it’s about time Sony got their act together and matched up.
To be fair, Sony does seem like they’ve been partially blindsided by the approach Microsoft to letting out so much information about the Series X. In fact, as we’ve mentioned a few times before now, this console generation seems like it will be different from every other that came before it, and the marketing around that seems like it will be different too. This is why Microsoft has put itself at the seeming forefront of it from day 1, deciding to buck the trend of being traditionally secretive around the time for E3 where all console details would be unveiled in a big bombastic presentation. Instead Microsoft has let out a steady stream of information for like breadcrumbs for gamers, keeping the Series X on their mind because of the company’s openness, rather than their mystique. Sony has largely stuck to the more traditional model of being mysterious instead, and it’s hard to say it’s completely working for the company. Sony themselves seem to be realizing this too, as now they have been releasing details about the PS5 in an almost compensatory way, basically trying to still remain secretive about larger aspects of the PS5 such as the console’s look or even launch title exclusives, while teasing technical details that fans would have found out from developers instead. Now some of these have been more successful in gaining fan hype and attention, such as the DualSense controller reveal, but others like the Game Developer Conference talk or CES 2020 logo reveal have been less than stellar. Those were essentially events meant for technical media and executives along with third party developers, yet Sony pretty much hyped them up for fans to pay attention and get involved online only to not change the nature of said events at all and disappoint said fans instead. The logo reveal became a joke for the tech media for a few weeks while the developer talk did reveal interesting details for people to talk about, but only after multiple fans logged off from the live stream after finding it “boring”. Even the recent announcement of Playstation Studios, the company’s new dedicated triple A games studio for console exclusives, is being pegged as almost copying Microsoft’s new Xbox Game Studios meant to do the same thing for the Xbox, despite the fact that Sony has long been home to console exclusive studios long before Microsoft was trying to catch up.